Our Services

Due to our alliance members' broad range of complementary expertise, Competitive Insight can offer your company a full range of services that are broadly grouped into the following categories:

• Corporate Competitive Intelligence and Counterintelligence Programs
• Research & Collection
• Competitive Intelligence in Sales and Marketing

How Competitive Insight Will Help You Succeed

Our team of experienced professionals will:


• Evaluate or create corporate competitive intelligence systems - Let us teach you how to conduct competitive intelligence primarily using your company's resources. If competitive intelligence is a new initiative at your company, we can help you hire the right people and train them. We can work side-by-side on a project or two to help your staff get up to speed quickly! As part of the evaluation process, we can benchmark your competitive intelligence against the best in class.


• Collect and analyze competitive data - Let us help you collect information on your competition, ethically. Depending on your needs, we can analyze that data into more actionable intelligence. Our group prides itself on finding hard to obtain information from diverse sources.


• Create planning scenarios - Let us help you develop a model of competitor responses based on your company's action, such as a product introduction, a shift in distribution channels or an acquisition.


• Conduct customer research - Let us help you gauge customer acceptance of your products or services. We provide analysis of wins and losses, customer satisfaction, customer loyalty and other customer intelligence.


• Manage major market initiatives - We can help you identify markets, their potential for revenue generation, and potential competitors. We can also analyze your suppliers to help you manufacture your products more cost effectively.


• Launch new products - Let us help you maximize fast market penetration with processes that synchronize testing, documentation, distribution, sales and promotion of new products and enhancements.


• Evaluate and implement a counterintelligence program - Don't lose your assets to your competitor due to employee "poaching" and lax security. Let us design a program that keeps your intellectual capital out of your competitors' hands.