Development and implementation of Sustainable Competitive Intelligence Processes

Let use teach you how to conduct competitive intelligence by primarily using your company’s resources. 

First, we’ll conduct a needs assessment to learn your objectives in establishing or improving your competitive intelligence process, and to identify areas where you need the most improvement.  We will show you how to improve your existing communication to facilitate internal competitive intelligence collection and dissemination.  We will also work with you to expand your pool of resources outside of your company.  

If competitive intelligence is a new or growing initiative at your company, we can help you hire the right people and train them.  We can also provide training on several levels: to your competitive intelligence staff; to employees that are users of competitive intelligence; to employees that are contributors of competitive intelligence such as Sales and marketing; and to your executive management team. 

One of the ways we can teach you to be better is to work side-by-side on a project or two in order to help your staff get up to speed quickly!  This is a cost-effective way to gain our expertise in a live project, while improving your competitive intelligence process.  Popular programs include competitor profiles or the implementation of a win-loss analysis process.

As part of the evaluation process, we can also benchmark your competitive intelligence process or a component of it, against best-in-class companies.  For example, you may want to improve your trade show analysis process through benchmarking.

We have worked across many industries implementing competitive intelligence programs, and have learned that the stepping stones to setting up and maintaining an effective competitive intelligence process don’t vary much across industries, unlike data collection which does.

Selection of Competitive Intelligence and Market Intelligence Software

While there is so much software, so little may be right for your unique needs.  Competitive Insight finds the best balance to suit your company’s existing infrastructure, IT support and culture.  Some clients ask us to include this as part of setting up a corporate competitive intelligence program while others ask for an independent assessment.

Counterintelligence

We’ll help protect your company from industrial espionage.  As with establishing a competitive intelligence system, we first conduct a needs analysis to determine what specific intellectual capital must be protected. 

We will work with you to put a program in place to educate your employees on how to safeguard the specific intellectual capital that has been identified to protect.  We can also conduct a penetration operation, which will expose your company’s vulnerabilities of being “collected against.”